Daytona International Speedway Gears Up For Coke Zero 400 Powered By Coca-Cola

After several busy months of construction related to its $400 million DAYTONA Rising project, Daytona International Speedway (DIS) is now shifting gears to prepare for the upcoming Coke Zero 400 Powered By Coca-Cola. Fans attending the event will have an opportunity to preview some of the new amenities being created by historic renovation project.

Approximately 40,000 new seats will be available near the west end of the Speedway along with 10,000 seats near the east end. Fans can also access new concessions and restrooms, escalators and vertical transportation options and several new “neighborhood” areas.

Construction will accelerate again following the Coke Zero 400 Powered By Coca-Cola.

Below is a list of key upcoming race-ready activities:

· Final installation of elevators and escalators

· Completion of east end seating areas

· Installation of temporary infrastructure

About DAYTONA Rising

DAYTONA Rising is a $400 million reimagining of an American icon – Daytona International Speedway. Five expanded and redesigned entrances, or “injectors,” will lead fans to a series of escalators and elevators, transporting them to three different concourse levels. Each level features spacious social areas, or “neighborhoods,” along the nearly mile-long frontstretch. At the conclusion of the redevelopment, Daytona International Speedway will have approximately 101,000 permanent, wider and more comfortable seats, twice as many restrooms and three times as many concession stands. In addition, the Speedway will feature over 60 luxury suites with track side views and a completely revamped hospitality experience for corporate guests. DAYTONA Rising: Reimagining an American Icon, expected to create 6,300 jobs, $300 million in labor income and over $80 million in tax revenue, will be completed in time for the 2016 Rolex 24 At Daytona and DAYTONA 500. Construction of DAYTONA Rising was recently cited as a primary source of expected growth in the Deltona, Fla., MSA as part of ManpowerGroup’s Employment Outlook Survey.
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