Ram Truck Brand Named Official Sponsor of Bike Week 2015


Daytona Beach, FL – The Official Bike Week Task Force announced today that the Ram Truck brand has been named an official sponsor of Bike Week 2015 in Daytona Beach, Florida, to be held March 6-15, 2015.

Bike Week Festival Task Force Co-Chairman Phil Maroney expressed his excitement over the announcement, stating “We are proud to have a brand the caliber of Ram associated with Bike Week 2015 in Daytona Beach. They join an impressive list of companies who recognize the World’s Largest Motorcycle Event® as an ideal opportunity to keep in touch with motorcycle enthusiasts. We’re delighted to have them as an official sponsor.”

“We are honored to return as an official sponsor of Bike Week 2015,” said David Englen, Director – FCA US LLC Southeast Business Center. “Bike owners have the same work-hard, play-hard, no-compromise attitude as our Ram trucks which make this partnership a great fit. They appreciate the durability and payload capabilities of our Ram trucks as well as our best-in-class 29 mph highway fuel economy in the 2015 Ram 1500 EcoDiesel.”

Throughout the week, the Ram Truck brand will showcase never before seen specialty models in a display located at the Daytona International Speedway. Visitors are encouraged to stop by and check out the award-winning Ram Truck lineup, enjoy games with prizes for winning, raffles courtesy of Ram and complimentary gifts while supplies last.

About Ram Truck Brand
Since its launch as a stand-alone division in 2009, the Ram Truck Brand has steadily emerged as an industry leader with one goal: to build the best pickup trucks and commercial vehicles in the industry.

Creating a distinct identity for Ram Trucks has allowed the brand to concentrate on core customers and features they find valuable. Whether focusing on a family that uses a Ram 1500 day in and day out, a hard-working Ram 3500 Heavy Duty owner or a business that depends on its Ram ProMaster commercial van every day for deliveries, Ram has the truck market covered.

In order to be the best, it takes a commitment to innovation, capability, efficiency and durability. Ram Truck invests substantially in its products, infusing them with great looks, refined interiors, durable engines and exclusive features that further enhance their capabilities.

Moving into the 2015 model year, Ram continues to beat the competition in the two most sought-after titles, fuel economy and towing capacity:
· Best-in-class fuel economy with exclusive EcoDiesel – 29 mpg with Ram 1500
· Best-in-class towing capability – 30,000 pounds with Ram 3500
· Best-in-class payload – 7,390 pounds with Ram 3500
· Best-in-class torque – 865 lb.-ft. with Ram 3500 equipped with Cummins

Truck customers, from half-ton to commercial, have a demanding range of needs and require their vehicles to provide high levels of capability. Ram trucks are designed to deliver a total package.

Additional information on Bike Week in Daytona Beach can be found by downloading the Official Bike Week iPhone App and also on the Official Daytona Bike Week Website at www.officialbikeweek.com  featuring the largest online resource for attendees.

For information on any aspect of Bike Week 2015, contact the Daytona Regional Chamber of Commerce at 386.255.0981.

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